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Business Building e-Newsletters + Social Networking to get More ClientsTuesday, 28 February 2012 from 13:30 to 17:00 (GMT)United Kingdom, |
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Event Details
How to Use e-Newsletters (emails)
and Social Media
to Build Your Practice,
Get You More Clients and
Bring in More Profit as a Practitioner
Everything You Ever Wanted to Know About How e-Newsletters and Social Media Tools Including Twitter, FaceBook, YouTube, LinkedIn, Blogs, Google+ (and others) Can Work for You as a Practitioner
Is it true?
Can an e-Newsletter dramatically boost your business?
Can a presence on FaceBook bring you in more new clients?
Will the occasional ‘business’ Twitter grow your Practice?
What should you be doing on YouTube?
And what about Google+, LinkedIn and the other Social Media tools?
And - should you really be Blogging?
A note from Jayney Goddard:
"Today’s successful Practitioners should at least know about how other Practitioners might be using Social Media to raise their profile and to bring in new clients this way.
And you should certainly be using online e-Newsletters to build the profitability of your Practice!
This half-day course is aimed at Practitioners who are looking to build their online (and mobile) presence to build their business – and those who are about to do it.
I teach the course in plain English - not geeky computer jargon - and ensure that you leave with solutions that you can implement immediatley to get the results you want to develop your Practice."
You’ll learn what you need to do – as a Practitioner – to make Social Media and e-Newsletters work more easily, effectively, ethically and professionally to build your business.
CPD? Yes, this event is registered with The Complementary Medical Association for 3 Hours CPD
At this CMA Social Media and E-Newsletter Workshop you'll learn exactly how you can:
- Use YouTube to help build your Practice Revenues and Profit – discover how it can be used by you as a Practitioner to build your online presence – and drive new business.
- Use Twitter as a business building tool to help grow your Practice Revenues and Profit – discover how you can use it to build your online presence – and build your business.
- Use FaceBook to build business – learn how to use it to enhance your business profile - and actually get more business.
- Put ‘Social Media Icons’ on your website – where should these icons go? What are the key ‘hot spots’ on your site?
- Use Google+ to help build your business – discover how it will be used in the very near future to maximise your response - and why you can't afford to miss this opportunity.
- Use a monthly or weekly e-Newsletter to build profits – especially from existing clients - a key tactic you should employ to build profits in your Practice. you'll learn how to create fantastic looking and effective e-Newsletters quickly and easily.
- Databases - we'll show you exactly how to use your contact database to get e-Newsletters out - to the right target audience. Don't worry if you don't yet have a database - You'll also learn how to use social media to build a valuable, responsive database.
- Which e-Newsletter programmes work best – and why - and you'll find out which ones you need to avoid at all costs.
- How to find relevant, new content for your e-Newsletters - content is king - you'll learn how to create fresh, interesting, 'sticky', content that keeps your audience coming back for more.
- How and why to engage and involve your audience by making compelling Offers, running competitions and so on that get response.
- Ensuring deliverability – making sure your lovingly crafted, very pretty e-Newsletter doesn’t end up luring in spam folders.
- Write a regular, effective Blog - learn the value of this tool for you – and how to manage it so that it takes as little time as possible.
- How to listen and respond to your Social Media - learn how to listen and involve your clients and potential new clients through Social Media campaigns.
To be a 'State-of-the-Art Practitioner' this CMA Social Media and E-Newsletter Workshop is a must. You’ll find out how to use Social Media to help you build your Practice – the most effective way.
This is real Master Class – made simple – in plain, easy-to-understand English. No geekery - no jargon. Its a packed half-day session which will give you a boost in this area and help you drive your Practice forward.
This CMA Social Media and E-Newsletter Workshop really is a brilliant insight into how these media work – and what you can do to benefit from using them!
Workshop Details:
Who Should Attend?
This CMA Social Media and E-Newsletter Workshop is aimed at Practitioners who want to make use of the immense power of interacting directly with existing, former and potential new clients – to get response.
It is invaluable for anyone who wants to optimise their online presence to help build their profile and their business.
Time: This workshop runs from 1.30 p.m. to 5:00 p.m. with a short working break midway through the afternoon during which refreshments will be provided. Do also feel free to bring your own drinks and nibbles to keep your energy up.
Location: Our venue is located at St Mary Abbots Centre at Vicarage Gate in Kensington. It's a lovely venue in a leafy courtyard in the heart of London's bustling Kensington. Just over the road from St Mary Abbots Centre is the amazing Wholefoods superstore where you can get every healthy food know to woman and mankind!
Getting there: St Mary Abbots Centre is really easy to get to - High Street Kensington Underground Station is extremely close and there are numerous bus services from all over London. (Be warned though - there are several places in the area with similar names - so if you take a taxi do bring a map with you to show the driver so that you don't get dropped off in the wrong place (like we did first time we went!)
After you book: Upon booking on this site you'll receive a ticket emailed to you by return. This ALWAYS comes out - so if you haven't received it check your spam folder as that’s where it may well be lurking! You'll need to bring your ticket with you.
Registration: Please arrive after 1.10pm to go through the registration process as we will start at 1.30pm sharp!
Alternative payments: We take PayPal and GooglePay - both of which are extremely safe booking systems.
Any questions? If you've any questions at all about this or any other of our training courses please email us or ring us on 0845 129 8434
CPD? Yes, this event is registered with The Complementary Medical Association for 3 Hours CPD
The small print – please read – this is important:
Refunds: We are unable to offer refunds once the course is booked, however, if you find that you are unable to attend you may pass your ticket on to someone else - but you must let us know about this no less than 24 hours before the event.
More Natural Healthcare Business Building workshops in February and March - just click on the title for full information:
Becoming an Expert Broadcaster on TV, Radio, YouTube and Your Own Website - 27th February (morning)
Press and PR That Gets Results - 27th February (afternoon)
Website Design That Gets Results - AND Search Engine Optimisation - 28th February (morning)
Make Your ‘Advertising’ Really Work to Bring in More New Business This Year - 29th February (all day)
Expert Public Talks to Get More Clients - 1st March (all day)
If you'd like to book multiple courses call us on 0845 129 8434 and we'll arrange a 10% discount off your total fees.
Testimonials from some of Jayney's and Dave's previous workshops:
I’d like to give a testimonial to Dave for the personal critique he gave me which was worth at least 10 times the course fee. By applying JUST 2 of the strategies he suggested we have seen a 300% increase in enquiries to our full page adverts. I also ran a special offer on stop smoking and from an investment of £720 in advertising costs I received £6,650 in fees!
So if anyone is serious about running a successful complementary health business I strongly suggest they attend your Marketing workshop.
Gary Foster DHyp., MIAPH., Consultant Hypnotherapist
Just wanted to drop you a line to say how incredibly valuable yesterday's workshop was for me. Although a little daunted by the mountain I must climb, I have faith in the guidance and knowledge that you and Dave gave me and it was exactly what I needed. I am thinking about my USP today and am grateful to have a structure to work from. It was wonderful to meet you and thank you for the inspiration.
My best wishes,Juliet Lewis, Bach Flowers, Reiki and Theta Healer.
Thanks so much to you and Dave for an exceptional course. It's an ideal package for the time-poor therapist with big ideas! So much packed in one day. Your and David's experience and approaches perfectly compliment one another and were truly inspiring. I have since re-designed my adverts & leaflets based directly on what I learned on the course - simple, practical, no-nonsense advice - and the results are a transformation. As well as providing excellent course content, the whole day & input of fellow delegates sparked off loads of ideas in my head, and got me really motivated again. There is still a lot that I plan to put into practice, but I'm off to a flying start! Vici, baby massage/yoga/music instructor, south London
I did enjoy the workshop and was surprised that I actually had some of the things you suggested already in place. However, I was able to take away fresh ideas and a renewed enthusiasm to get myself known in our new locality. I felt as if I had been stood up and pointed in the right direction after having been given the confidence that I was a professional and an expert! Warm regards, Pauline
I thoroughly enjoyed the one-day workshop "Developing Your Professional Practice". It was both inspiring and hugely practical; packed full of the kind of valuable advice, information and resources that I need to ensure that I make a decent living out of my vocation. Thanks for a wonderful day. (Sarah Dickens, NLP Practitioner, Trainee Natural Juice Therapist)
"I've recently attended a wonderful seminar titled "Developing Your Professional Practice" organised by CMA and presented by Jayney Goddard. The seminar was packed with really useful and practical information and tips for developing a successful professional practice. Jayney Goddard is an exceptional presenter. Her knowledge, enthusiasm and presentation style were absolutely superb. I would highly recommend this seminar to both young and experienced practitioners. You will learn great strategies to attract new clients and increase your profit. This is a seminar you cannot afford to miss!" With the very best wishes, Akcelina Cvijetic, Nutritional Therapist, Life Coach, Master NLP Practitioner, Clinical Hypnotherapist, TFT Practitioner Dx
What an amazing day! I still can't believe the amount of ground we covered in such a short time and the workbooks ensured we came away with every scrap of that precious information safely to hand. I arrived very unsure of how I was going to keep my business going in the current economic climate. I left seeing it in a whole new light and armed with dozens of detailed ideas and strategies to take it to a new level. Don't miss this course! Janet Dedman, Holistic Therapist (Clinical Nutrition, Kinesiology, Allergy Testing, Reiki, IH Massage, EFT, Emotrance)
I thought the workshop was well presented and obviously there had been a lot of thought put into its content. The depth of knowledge and love of the subject shone through. The group asked some interesting questions which were answered fully and to the point. For me, the most important aspect of the workshop was that I felt supported and cared for. I felt that Jayney and Dave had our interests - as a group - at heart. Thank you very much to both of you. Workshop Testimonial from John Blosse
Last week I attended your workshop on 'Developing your Professional Practice' ......This week I have hit the ground running...
The day was filled with a good balance of teaching, questions and good practical answers. My attention could not have wandered even if it had wanted to.
I came away from your workshop not only with loads of good ideas of what I can do to get busier and how to be more professional but I also felt more positive, confident and motivated to get on and make things happen.
Thank you for a really interesting, practical and informative day. Also for the 'goodies' bag with all that useful information and helpful contacts. Many thanks, Best wishes, Androulla Kyprianou NAET, Naturopath, Homoeopath, EFT
Hi Jayney,
Thanks to you & Dave for an excellent day last week. I'm already making attempts to change my email address from yahoo to my own domain. I intend to work through your pack and build it into my own 'lifestyle plan' (I struggle with the term 'business plan'). The real world has been scary until now. with a proper plan (in progress) and belief in it plus another stream of income, I'm more confident I can make it as a therapist & entrepreneur. I'm fed up with being in shadow, doubting myself, surely it's time to emerge into light and boldly too. Darius Joseph
Dear Jayney
Thank you for a wonderful day, I really enjoyed it. I feel the workshop was extremely informative and will make a positive impact to my business. I am already looking forward to future meetings. Best Wishes, Chris
"Jayney Goddard's and Dave Hawkin's workshop exceeded all the expectations! It was very clear and concise, well researched, highly relevant, thought provoking and informative. It gave me lots of new ideas and insights on how to take my therapy practice forward to a whole new level. Jayney's unique combination of charm, charisma, sense of humour and professionalism are always such an inspiration. Highly recommended!" Bianca Madison-Vuleta, Nutritionist, Psychotherapist, PNI Practitioner
"Thanks so much for an informative and interesting day on Wednesday. The information you gave us was relevant, practical and easy to implement making it an extremely worthwhile experience. I feel full of inspiration and am already making use of the ideas you gave us to succeed in running a thriving Business." Amanda Atkins BA (Hons) Dip I.O.N (mBANT)
The workshop "Developing your Professional Practice" presented by Jayney Goddard was excellent. It was well presented, the content was both relevant and insightful and the day was logistically smooth.
Thank you Jayney!, Harry Dalford (Chairman of Trager UK)
The "Developing Your Professional Practice" Workshop delivered everything that it promised it would. Jayney and Dave were both inspirational speakers and shared their vast knowledge with us openly and honestly. The information was completely relevant and useful for my practice and I plan to begin implementing it all right away. The opportunity to network with other practitioners was also highly valuable. I cannot recommend this workshop enough - everyone should attend! Tanya Stocken Nutritional Coach
When & Where
St. Mary Abbots Centre
Vicarage Gate
London
United Kingdom,
W8 4HW
Tuesday, 28 February 2012 from 13:30 to 17:00 (GMT)
Add to my calendar
Hosted By
Jayney Goddard & Dave Hawkins
Jayney Goddard is one of the world's leading experts in the field of Complementary and Natural HealthCare. For the past 15 years, Jayney has held the post of President of the Complementary Medical Association - and has helped many thousands of practitioners to become successful - doing what they love!
Aside from her CMA activities, Jayney is a well known broadcaster and writer and is also a Fellow of the Royal Society of Medicine and a Fellow of the Royal Society of Public Health. Jayney Goddard's official website is at http://www.jayneygoddard.org
Dave Hawkins is formerly the Planning Director of the world's largest advertising agency - Ogilvy and Mather and was next on the Board of McCann Erickson. Since then, Dave has run his own highly successful award winning direct marketing agency. Dave has created some of the world's largest household name brands and he personally is a multi-award winning advertising and brand creation genius.